Platypus
wins major Sony Ericsson deal
Sydney-based wireless company Platypus has been
chosen as a strategic development partner by Sony Ericsson on
the strength of a live financial content streaming application.
Herbal
SMS
Leo Burnett and Wireless Marketing Group, Platypus, are hoping
that female consumers will soon be able to get complete satisfaction
in the shower with the launch of a new SMS campaign for Herbal
Essences shampoo.
Ali
G Calling
Interactive marketing agency and Platypus utilise unique wireless
technology to push the film Ali G INDAHOUSE to the number one
spot.
Ali
G On Da Phone and Number One
More than 65,000 Australians received a call from ‘gangsta’
Ali G recently asking them to come to his new movie which has
just launched in Australia. United International Pictures (UIP)
in conjunction with wireless marketing company Platypus organised
the special SMS voice message, which was recorded by Ali G alter-ego
Sacha Baron Cohen in character as the gangster wannabe from
Staines, Ali G.
Ali
G INDAHOUSE and ONDAPHONE
UIP, the distributor of Ali G Indahouse found the way to young
Australian male’s hearts with unconventional use of interactive
marketing for the new film. Innovative marketing on everything
from mobile phones to drinks coasters and toilet doors helped
drive Ali G Indahouse to the number one spot this week.
The
Ultimate SMS Experience
In an interactive SMS campaign, fans take on the role of the
hero Mathayus in the film The Scorpion King and are invited
to be part of a mission to assassinate resident baddie, the
evil Meerzu.
Automating
SMS
Platypus Wireless Messenger reviewed in the April Edition of
the Voice and Data Magazine.
Raiders
Trial Dial-A-Winner
A first in the NRL with the Canberra Raiders, allowing spectators
to SMS into the number 0439RAIDER with their Man of the Match
vote.
Raiders
Trial Dial-A-Winner
A first in the NRL with the Canberra Raiders, allowing spectators
to SMS into the number 0439RAIDER with their Man of the Match
vote.
Fans
get mobile on Raiders' best man vote
Hold the phone - the Canberra Raiders have come up with a novel
way to let fans decide their own man-of-the-match.
NRL
fans in touch with SMS
This season NRL fans will have access to up-to-the-minute game
scores, footy tips, ladder positions and club logos via SMS.
SMSNRL
2 U
Want your club logo sent direct to your mobile or need to find
out the half time score but can't get to the game? Well you're
in luck.
In
Love with SMS
Read what B&T Weekly have to say about Platypus and John
Sands.
Romance
is not dead as youngsters say
Danielle Teutsch from the Sun Herald reports how "love sick"
teens are flirting on their phones.
SMS
Vote For A King
FANS of the Sydney Kings basketball team are now able to vote
for who they think should be made "man of the match" using their
mobile phone.
SMS
sex line to promote teen movie
Platypus and United International Pictures team up to deliver
teen targeted SMS promotions.
SMS
rail link planned
FOR the past few weeks Melbourne rail commuters have been receiving
SMS messages to alert them of late or cancelled trains during
peak hour.
TVCs
in the palm of your hand
Playpus brings the power of hand-held personal digital assistants
(PDAs) to a game near you.
Platypus
makes news on the airwaves.
Following the tremendous success of the wireless PDA trial at
last month's NRL Grand Final, Platypus has enjoyed extensive
media coverage, both in print and radio.
