With the fragmentation of traditional forms of media advertising, Platypus heralds a new era in direct marketing. In mature markets, we believe that brand leadership is unsustainable without direct customer communications. The On-Time Personalised Communications platform developed by Platypus facilitates the delivery of personalised content to a variety of different end user devices, providing communication cost efficiencies and real time services.

Platypus is already recognised as providing the OTPC platform of choice for some of the world’s leading brands, including multi national consumer electronics, media and entertainment and FMCG enterprises.